The Refinery
The full system for beauty business owners who are done guessing — courses, mentorship, and a room of real operators.
Built by Bree Wilson, who scaled a sunless brand to $900K and sold it for a 3.5x exit. Not theory. Not guru energy. Think of me as your beauty business' big sister.
You're not short on effort.
You're short on a system.
Busy businesses are common. Well-run ones are rare.
You're booked. You're exhausted. And the bank account doesn't reflect either one. So you go looking for answers and end up taking advice from people who've never hired, never fired, never survived a slow season, and definitely never sold a business. That's the most expensive thing you can do.
The Refinery is the opposite of that — real systems from someone who's actually done it, built into three ways to work together.
Three ways in.
Start where you are. Every path runs on the same thing — the systems, frameworks, and hard lessons that built and sold a real brand.
Courses
Self-paced education you can implement this week. Pulled straight from the back-end of a brand that actually scaled and sold — no recycled templates.
Browse courses →The Boardroom
The capped membership and the core of The Refinery. Two monthly calls, a private 1:1, a 15-page workbook, weekly accountability, and a room capped at 40.
Join the room →1:1 Mentorship
Private, high-touch advising — book a single Power Hour to solve one thing fast, or a pack to work a real project with Bree end to end.
Book a Power Hour →Education that earns its keep.
No theory, no fluff. Each one is a system you can install fast — then come back for the next. Start with one and put it to work.
Hiring 101
Bible
Because the way this industry hires is broken — and it's costing you. Pay structures, vetting, what to say, and how to set new hires up to actually stay.
Retail
Systems
The system behind turning a quiet retail shelf into real revenue — without hiring different people. Build the process your team can actually run.
Slow Season
Playbook
Stop discounting your way through the quiet months. The exact moves to make before slow season — so it stops controlling your decisions.
Stop buying sales training. Build your own.
Generic scripts fall apart the second they hit your front desk. The Sales Training Handbook is the first system that builds a custom sales playbook around your actual business — product-by-product sales training for everything you offer, plus a glossary of your key ingredients so your team knows exactly what they're selling and why it works.
Sales training for every product
Not generic scripts — training built around your actual menu, so your team can confidently sell every service and retail product you carry.
A glossary of your key ingredients
Your team learns what's in each product and why it matters — so they speak with authority and sell from knowledge, not guesswork.
Your brand, your standard — living
Built in your voice, run by your whole team, and updated as you add products or open the next location.
Handbook
your business
The only room you need to be in.
The core of The Refinery. Not a course library, not a Facebook group — a working membership with structure, strategy, and real access to Bree every month.
Two Monthly Calls
Two 60-minute live group calls plus open Q&A every month. Bring your numbers, your bottlenecks, your real questions.
Private 1:1 With Bree
A 45-minute private session every month. Direct eyes on your specific business — no script, no slides.
Theme + Workbook
Each month's focus theme, delivered as a 15+ page implementation workbook — so you build it, not just hear it.
Founders' Group Chat
Weekly accountability in a private founders' chat — wins, real-time questions, and momentum between calls.
Capped At 40
Membership is intentionally capped at 40 founders, so it stays a room where you're actually known — not a crowd.
Resource Discounts
Member pricing on the frameworks, templates, and tools that built and scaled a real brand.
- You're done with surface-level advice and ready to lead.
- You want systems you can implement this week — not more inspiration.
- You've outgrown "just staying booked" and want the back-end to match.
- You want a business that's profitable, sustainable, and maybe sellable.
- You're shopping for motivation and a hype squad.
- You want someone to do the work for you.
- You make permanent decisions off one good month.
- You're not actually ready to be told the truth.
- Two 60-min live group calls each month
- Monthly private 45-min 1:1
- Focus theme + 15-page workbook
- Weekly founders' group chat
- Capped community — 40 seats
- Discounts on frameworks & tools
Receipts, not promises.
Real founders, real numbers. This is what happens when you stop guessing and start running a system.
Booked solid but barely profitable — discounting every slow season and dipping into personal funds to get by. Inside the Boardroom we rebuilt her pricing, comp plan, retail system, and calendar (even tightening appointments from 30 to 20 minutes) — then negotiated and acquired a second salon for her portfolio.
"I was booked solid and still wondering where the money was. The Boardroom rebuilt my pricing, my comp plan, and how I run my calendar — a year later I'd grown 413% and acquired a second salon."
Bree has this rare ability to make you feel like you're her only client. She's shown up for me time and time again — even last minute — helping me tackle the biggest challenges in my business. She's the business partner I never had.
Karen — Boardroom MemberI stopped guessing. My pricing, my team, and my numbers finally make sense together.
Placeholder — Salon OwnerWorth more than every "six-figure framework" I wasted money on before this room.
Placeholder — Studio FounderWhen you want Bree in your corner.
Book a Power Hour to get Bree's eyes on one specific thing — or a 3- or 6-pack to work a real project across a season. Direct, confidential, and built entirely around your business.
See the Power Hours →- Scaling past where you've plateaued
- Hiring, leading, and stepping back from the chair
- Tightening the back-end and your margins
- Preparing the business to sell
Before you ask.
If you want to fix one thing fast, start with a course. If you want ongoing strategy, accountability, and direct access, the Boardroom is the core. If you want private, hands-on advising, book a 1:1 Power Hour.
Especially then. The Refinery is about building the systems and back-end that get you there without learning everything the expensive way. The earlier you install structure, the less it costs you later.
Calls are recorded and you can submit questions in advance, so you get answers whether or not you're there in real time. The weekly prompts and the community keep you moving between sessions.
No. The Boardroom is month-to-month at $397 — cancel anytime. It keeps you because it works, not because you're locked in.
No. The systems apply across the beauty industry — salons, studios, and service-based founders who want to operate smarter and scale sustainably.
It's time to enter the boardroom, babe.
Join The Boardroom →$397 / month · No contract · The only room you need to be in